In 2024, I partnered with Ink-MGMT to help craft and create Ulta Beauty’s “Joy of Belonging” campaign, centering stories and visuals that reflect the beauty of queer, trans, Black, and Brown communities. Together, we shaped messaging, creative concepts, and content that highlighted joy, authenticity, and community care, ensuring the campaign didn’t just talk about belonging, but actually felt like a space where people could see themselves reflected.